J BUSH

Get Dangerous

I’m dangerous.

As an artist, I threaten the status quo. I test boundaries. I push limits.

Now, that isn’t to say I don’t get along with people or don’t follow directions or don’t take notes. I do. I believe in storytelling as a collaboration, and TV as one of the most collaborative media there is. And I believe in creating stories that are true to the show you’re making, and true to the network you’re on.

But collaborating and staying true to the show’s voice are no excuses for staying in the middle. Or being boring. Not threatening the status quo because that’s safe. You can plod along turning in recycled ideas and you’ll probably never get fired for it — because what are they going to point to? How reliable you were? How you always turned in material that you knew for sure would make it on the air, and that 68% of your audience would kinda like because it wouldn’t upset them and they’d kinda never even notice it go by?

Instead you can become an artist. And you can turn in material that may push the edge of what the show may do — and make the show bigger, and deeper, and bolder, and funnier, and more interesting, and more lasting. You’ll still turn in stuff or pitch stuff that you know is safe — because that’s part of your job, to repeat — but part of your job too is to get dangerous.

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