My first T.V. job was writing for a show called “The Dish” on Style and E! — a spin-off of “The Soup” with Joel McHale, a clip show where a host stands in front of a green screen and shows clips of other shows and says jokes about them. Occasionally we did little sketches and trailer re-cuts, and we had characters (played by the writers or production staff) who would come out and do very stupid stuff. It was fun and low-budget, and there was a lot of room to try wacky stuff. Pitch Jerry the Fashion Crab on Monday and on Thursday the prop guy is spray-painting a foam cut-out in the shape of a crab — and the writer wearing it is dizzy from the fumes.
Once during punch-up we wrote a joke about a commercial for a female stand-up urinator — I don’t remember the exact punchline, but the commercial had a line like “I learned it in Europe.” So then we cut out of the commercial on that line, had our host Danielle look like she’s peeing while standing there. Then she said “I learned it from the host of The European Dish.” (Then the window over her shoulder flashed to a mocked-up photo of Danielle with a huge wart and a unibrow, in a gypsy costume, pushing a plough through a rutted field in Transylvania — with the logo of The European Dish superimposed over the whole thing.)
The joke killed in taping. We the writers loved this joke and laughed really hard when she did it. But the powers that be killed it in the booth because they didn’t want to seem “xenophobic.” We came up with something else on the floor. But I was sad to see the Host of the European Dish get iced, because building mythology is important.
Whether you’re writing a tiny little clip show on a cable channel somewhere in the upper 300′s or a huge-budget space opera on one of the antenna channels, mythology is what makes your show sticky.
Seeing the Host of the European Dish — or Jerry the Fashion Crab — or any other dumb little one-note characters we did on that show — once is funny. But then if European Danielle comes back — and this time she’s there to talk about the Paris runway shows, say in a tape segment, and then she pees herself again … now you’ve got a bit. But then say every time European Danielle comes back on the show, she drops little tidbits about how she got her gig as Host of the European Dish — maybe she was coyoted by a band of gypsies and she has to pay off her debt to them by hosting this clip show … Then we cut back to Danielle in the studio with fake tears rolling down her cheeks, going “They said there’d be opportunity in America … I didn’t know I was going to be a clip show host ….” You’re building the mythology of this character, populating the world of this clip-show, and creating a narrative myth that gives fans an armature to congregate around. Suddenly they don’t just love watching stupid Real Housewives clips, but they also love when European Danielle comes on, and it seems like no matter how outrageous things in Europe are, they’re gonna be more outrageous back in the home studio . . . . It brings people back. It makes you feel like you’re part of it. Fans know they’re fans by knowing that European Danielle became a clip show host via indentured servitude. Late Night with Conan O’Brien did this so well.
Human beings like stories. Tuning into a clip show is fun, mindless entertainment. But if there’s a chance that a character I recognize from a few weeks back will make a surprise appearance, even just to toss off a stray line that may add to his weird back-story — even if that character is just a foam spray-painted crab played by one of the writers — it’s satisfying. It makes us want to stick around, tune in again, see what happens next. Because what if we find out that European Danielle and Jerry the Fashion Crab know each other — what if European Danielle caught a case of Jerry the Fashion Crabs during her time working the Marseilles docks and now she won’t even look at him in the studio for fear of them being recognized together?
This is pure silliness because that’s what that show is. But the principles are the same, no matter what kind of show you’re writing. If you’re writing a serialized drama, mythology is that much more important. Every time you introduce one character or artifact or motif, and then bring it back — you’ve given it a story that has the potential to impact other stories. Tracing the pattern of these collisions, what impacts what and how that changes what can happen next — who has collided into whom in the past, and what that has produced — it becomes a puzzle for the audience to solve. It pulls them in, putting connections together and being rewarded when connections and histories are revealed. It turns your show sticky, holding onto eyeballs.
Because who wants to watch plot? We want to watch stories. We come back to create myths.